Editorial Policy

We aim to publish clear, independent guidance without pretending to have experience or evidence we do not have.

Sourcing

For unstable product claims, we prefer current first-party sources. For general PLR guidance, we separate common practice from the specific license governing a particular asset.

Commercial claims

We do not invent prices, earnings, conversion rates, user counts, testimonials or guarantees. Merchant marketing claims are identified as such and should be checked against the current merchant page.

Updates

Commercial pages should be rechecked when the merchant changes its offer. Search performance data can also indicate when a page needs a clearer answer, expanded section or better internal links.